Press Releases

SanDisk Will Supply Canon U.S.A. With Flash Memory MultiMediaCards For New Canon Elura 2MC Digital Camcorder

Jul 31, 2000

SUNNYVALE, CA, July 31, 2000 - SanDisk Corporation (NASDAQ:SNDK) announced today that it will supply Canon U.S.A., Inc. with flash memory MultiMediaCards for Canon's new Elura 2MC, a pocket-size hybrid digital video camcorder with the ability to meet a variety of still, motion and multimedia image capture needs. A SanDisk 8 megabyte (MB) MultiMediaCard will be included with the sale of every Elura 2MC.

The Elura 2MC measures 1 7/8 x 4 1/8 x 3 3/8-inches, about the size of a man's wallet, and weighs slightly more than one pound with battery and tape.  It records video and still images to the universal MiniDV digital videocassette. To manage, retrieve and download still images more efficiently, the Elura 2MC accepts the MultiMediaCard (MMC), an industry standard storage media.

Key features of the Elura 2MC include three shooting modes, Firewire™ computer connectivity, 10x optical/40x digital zoom, image stabilization, a high-resolution rotating view screen and viewfinder, and digital stereo sound. Advanced technology components include a progressive scan CCD image sensor, RGB primary color filter and a three-element stereo microphone.

"Elura 2MC is a perfect example of how Canon technology is constantly raising the bar," said Nelson Chan, senior vice president of worldwide sales and marketing at SanDisk.  "Canon is pushing the limits of miniaturization, style and functionality, packing multiple shooting modes and storage media into a revolutionary new camcorder size."

Mike Zorich, senior marketing manager, video products, Canon U.S.A., Inc., said, "The Elura 2MC expands imaging versatility by recording still images on the standardized MultiMediaCard. This rugged, ultra-light media - the size of a postage stamp - makes it easy to store, retrieve, view and download images to a personal computer or printer."

When recording still images to the MultiMediaCard, images are compressed and stored in the JPEG (Joint Photographic Experts Group) format. Users may select one of two image quality modes: Fine - recording about 60 images suitable for making prints, or Standard - recording approximately 105 images appropriate for email attachments or a personal website. Both modes record images in 640 x 480 (VGA) resolution. Higher capacity SanDisk 16, 32 and 64MB MultiMediaCards, capable of storing a greater quantity of still images, are available at numerous computer and electronics retail outlets.

The manufactured suggested retail price for the Elura 2MC is $1,799, and it will be available to retailers in September 2000.

SanDisk Corporation, the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.

The matters discussed in this news release contain forward looking statements that are subject to certain risks and uncertainties as described under the caption "Risk Factors" in the company's annual report on Form 10-Q filed with the Securities and Exchange Commission.  The company assumes no obligation to update the information in this release.


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