Ultra-Small IC Recording Media For Mobile Phones
Memory Stick Micro is designed as an externally removable media with a controlled eject function to prevent users losing the media. Users will be able to insert Memory Stick Micro into an adapter for exchanging data to a Memory Stick PRO compatible product.
Dr. Eli Harari, president and chief executive officer of SanDisk Corporation, said "The Memory Stick PRO format co-developed with Sony has become a highly successful product line for us due to its popularity with a wide range of consumer electronic products such as digital cameras and videogame consoles. Sony and SanDisk recognize the rapidly growing market opportunity for memory cards with multimedia mobile phones, and are joining forces to develop the ultra-small Memory Stick Micro format to foster development of extremely compact multimedia mobile phones".
Akira Kubota, President of Micro Systems Network Company, Sony Corporation said " Sony's collaboration with SanDisk Corporation has continued to develop since our initial announcement of the joint Memory Stick PRO format development in 2003. Today's joint announcement of the Memory Stick Micro format provides a new, versatile IC recording media for mobile products such as mobile phones for sharing entertainment and data."
Since the September 1998 market introduction of Memory Stick, cumulative shipments of media have achieved 145 million units as of August 2005 *1 . In recent years, Memory Stick media has been used not only to store still images of digital still cameras and sharing data among PCs, but has also been widely used for entertainment purposes such as playing back video and music content. As mobile phones become more advanced with varied functions, including video and music playback, there is an increasing need for smaller, high-capacity media which this product addresses.
The Memory Stick Micro media will be made available in the first half of 2006.
Memory Stick Micro Specifications
About Sony Corporation
SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S.
SanDisk's product and executive images can be downloaded from www.sandisk.com/Corporate/MediaKit/
*1: The cumulative number includes Memory Stick, Memory Stick Duo, Memory Stick PRO and Memory Stick PRO Duo media.
For licensing information, please visit www.memorystick.org