Press Releases

SanDisk Expands Product Line In Mexico As Consumer Electronics Grow In Popularity

Mar 30, 2006

SanDisk Introduces High-Performance Cards For Digital Cameras, New USB Flash Drives, MP3 Players, Storage Cards For Game Players And More

MEXICO CITY, MEXICO, March 30, 2006 - SanDisk ® Corporation (NASDAQ: SNDK) today announced that it plans to expand retail sales in Mexico and introduced a variety of new products for the digital photography, personal portable storage device, digital audio and game console markets. The company made the announcement at a press conference in Mexico City.

"Digital cameras, MP3 players, flash drives, gaming consoles and mobile phones are rapidly gaining popularity in Mexico and the rest of Latin America," said Wes Brewer, vice president of consumer product marketing at SanDisk. "These devices are an important part of daily life for an increasing number of business executives, students and consumers. With our complete product line of very attractively priced products that focus on five major market segments, we believe that we can double our annual turnover in Mexico this year."

Mexico has an estimated population of 106 million as of July 2005. According to BusinessWeek magazine (March 13, 2006, p. 51), the ranks of the middle class in Mexico have swelled to record levels of around 10 million families or approximately 40% of all Mexican households. Sales of consumer electronics are increasing as Mexican citizens have more disposable income.

High-Performance Cards for Digital Photography

  • SanDisk Ultra® II - For photography enthusiasts, these performance-oriented cards are ideal for many of today's high-megapixel digital cameras. The most popular capacities range between 512-megabytes (MB) and 1-gigabyte (GB)1 , with suggested retail prices (SRPs) between $59.99 and $79.99.
  • 033006release_a.jpg033006release_b.jpg033006release_c.jpgSanDisk Ultra II® SD™ Plus - For the ultimate in flexibility, SanDisk offers an innovative SD flash memory card with built-in USB connectivity. The new cards work in any SD card slot and can be used as a high-speed USB 2.0 flash drive. Available in 512MB and 1GB capacities with SRPs of $69.99 and $89.99 respectively.

Cruzer® USB Flash Drives for Personal Storage

  • SanDisk Cruzer Micro - Redesigned with a retractable USB connector, this USB 2.0 hi-speed flash storage drive easily slips into a pocket or purse or can be worn around the neck with the included lanyard. With capacities of up to 1GB, it can hold the equivalent of approximately 700 floppy disks, or an hour of digital music, video or other personal data. The Cruzer Micro is available in capacities and prices that range between 256MB and 1GB, and $24.99 to $69.99 respectively. 033006release_e.jpg
  • SanDisk Cruzer Titanium with Liquidmetal® - Combining high performance with extreme ruggedness and durability, the Cruzer Titanium is one of the fastest USB flash drives available. Its high-strength case and retractable USB connector is mechanically crush-proof to more than 2000 pounds and is manufactured with an advanced titanium alloy that is pound-for-pound stronger than steel. The Cruzer Titanium is available in 512MB and 1GB capacities with SRPs between $54.99 and $79.99. 033006release_f.jpg

Game Cards for Video Game Players

  • Memory Stick PRO Duo™ for games - For the new generation of handheld game devices such as the Sony PSP™ (PlayStation® Portable), gamers can use the cards to store their game levels and updates along with video clips and MP3 music tracks. SanDisk game cards are available in capacities ranging from 256MB to 1GB, have SRPs between $24.99 and $69.99 and can be used interchangeably in any other host with a Memory Stick Pro Duo card slot. 033006release_g.jpg

MP3 Players for Digital Music

  • The Sansa™ e200 series MP3 player is the top-of-the-line model that features a slim new design, 1.8-inch (4.572 cm) TFT color screen (QCIF+) along with high-quality audio, photo viewing and video playback capabilities that are ideal for easily viewing playlists, photos and personal videos. It will be available in an industry-leading 6GB capacity that can hold more than 1,400 MP3 songs 2  and is also available in 2 and 4GB models with SRPs between $179.99 and $279.99. 033006release_h.jpg  


  • The Sansa c100 series is for the value-conscious consumer who wants a high-quality, large capacity music player with a color screen. The 1.21-inch (3.07 cm) color screen can be used to view thumbnail-size digital images such as album art or create a slideshow with music. It is available in 1 and 2GB capacities with SRPs between $109.99 and $149.99. 033006release_i.jpg

Storage Cards For Mobile Phones

  • SanDisk's Mobile line includes various card formats such as miniSD™, SD™, microSD™ Memory Stick PRO Duo and RS-MMC™. These memory cards are used with many of the new multimedia mobile phones with card slots and can greatly enhance the enjoyment and usability of these phones. They allow consumers to store a combination of digital photos, MP3 music, personal files, video games, personal video clips and other media-rich content. 033006release_j.jpgThese cards are available in various capacities that range from 128MB to 1GB and SRPs between $17.99 and $74.99.

SanDisk cards are available at many retailers in Mexico including:

  • Benavides Drug
  • City Club
  • Commercial Mexicana
  • Costco de Mexico
  • Gigante
  • Labratorios Julio  
  • Liverpool Department Store
  • Office Depot
  • Office Max
  • Palacio de Hierro
  • Radio Shack
  • Sears


SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S.

Images of SanDisk products are available at  
SanDisk's web site/home page address:   

SanDisk, the SanDisk logo, Cruzer, SanDisk Ultra and SanDisk Extreme are trademarks of SanDisk Corporation, registered in the and other countries. Sansa is a trademark of SanDisk Corporation. SanDisk is an authorized licensee of the SD trademark. Memory Stick PRO Duo is a trademark of Sony Corporation. PlayStation and PSP are trademarks or registered trademarks of Sony Computer Entertainment, Inc. (SCEI). RS-MMC is a trademark of the MultiMediaCard Association. Liquidmetal is a registered trademark of Liquidmetal Technologies, Inc. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).

This press release contains certain forward-looking statements, including expectations for new product introductions, applications, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate.  Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, Form 10-K and our quarterly reports on Form 10-Q.  We do not intend to update the information contained in this press release. 

Media Contact:

SanDisk Corporation
Mike Wong



IMS Marketing
Mauricio Figueras




1 1 megabyte (MB) = 1 million bytes; 1 gigabyte (GB) = 1 billion bytes.

2 Approximate figures at four minutes per song.



SanDisk Press Contact