Plug-and-Play Model Offered by the Card-Plus-Player Format Radically Lowers the Entry Barriers to Enjoying Digital Music, Ushering in a New Medium for Digital Music Consumption
CES 2009, South Hall, Booth # 30659, LAS VEGAS - January 7, 2009 - SanDisk Corporation (NASDAQ: SNDK), the inventor and world's largest supplier of flash storage cards, today unveiled the new Sansa® slotRadio™ player and companion line of slotRadio music cards designed especially for the casual music consumer. The Sansa slotRadio player is a small, stylish, portable music device that comes bundled with a slotRadio card preloaded with 1,000 songs handpicked from the Billboard® charts, and professionally arranged into a variety of genre-themed playlists.
"slotRadio's unprecedented simplicity will have even the most time-pressed music fans enjoying a huge range of music in no time," said Daniel Schreiber, senior vice president and general manager, SanDisk. "1,000 handpicked songs in your pocket with zero downloads makes enjoying digital music easier than ever. Never before has music been this accessible."
The immediacy of the plug-and-play model offered by the card-plus-player format ushers in a new way for consumers to enjoy music. To date, portable music devices typically required software installations, followed by time-consuming music selection and file-by-file downloading, topped off with cable connections and synchronization.
"slotRadio dramatically lowers these barriers, offering a genuine alternative to existing options," said Noam Kedem, vice president of product management, SanDisk. "This makes slotRadio a perfect player for the pressed-for-time mom, the harried traveler, the can't-stop-now fitness fanatic, as well as anyone who just wants to kick back and discover new songs, or re-discover a timeless favorite."
The player comes bundled with a slotRadio mix card containing 1,000 songs. It features a variety of playlists from Billboard's charts, including rock, contemporary, country, and others organized into themes such as "chillout," "workout" and more. While songs cannot be removed from the card, users can easily navigate between the playlists, and skip through songs at the press of a button.
"slotRadio offers a uniquely uncomplicated portable digital music experience, combining the music discovery aspects of radio with consumer choice in genre selection," said Susan Kevorkian, Program Director, Consumer Markets at IDC. "Solutions like slotRadio that offer competitively priced, straightforward new ways to acquire and interact with music will play a key role in driving demand among new and existing digital music device and service users as those markets continue to evolve."
Priced at $99.99 (MSRP)-including the 1,000 song card-the die-cast aluminum player also features a 1.5" OLED screen for viewing artist and song information, a FM radio and even an integrated, handy belt clip for hands-free listening. Additional 1,000 song, genre-specific and themed slotRadio cards will be sold separately at $39.99 MSRP.
The Sansa slotRadio player is expected to be available for purchase online at sansa.com and at more than 4,400 RadioShack stores nationwide in Early 2009.
The Sansa slotRadio cards are designed to be interchangeable with any slotRadio player and will be also compatible with the Sansa® Fuze™ line of MP3 players.
The Sansa slotRadio Player expands SanDisk's Sansa audio/video product family, which includes the recently introduced slotMusic™ player and cards for avid fans, the popular Sansa Fuze™ and the small Sansa® Clip. For more information on SanDisk's Sansa audio/video product line, visit www.sansa.com.
SanDisk Corporation, the inventor and world's largest supplier of flash storage cards, is a global leader in flash memory - from research, manufacturing and product design to consumer branding and retail distribution. SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
SanDisk's web site/home page address: http://www.sandisk.com
SanDisk's product and executive images can be downloaded from http://www.sandisk.com/corporate/mediakit SanDisk, the SanDisk logo and Sansa are trademarks of SanDisk Corporation, registered in the United States and other countries. The Sansa logo and slotRadio mark and logo are trademarks of SanDisk Corporation. The microSD mark and logo are trademarks of SD-3C, LLC. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).
This press release contains certain forward-looking statements, including specifications, applications, markets, customer acceptance and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: our products may not perform as expected, no security technology can be guaranteed to be 100% secure, new products may not be released when or in the capacities expected, demand for our products may grow more slowly than our expectations, there may be a slower adoption rate for products in new markets that we are targeting, and the other risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in our Securities and Exchange Commission filings and reports, including, but not limited to, our annual report on Form 10-K and our subsequent quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.
|Carm Lyman, Lyman PR for SanDisk|
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