•  
  •  

  • Support
  • Blog
  • About
  • Mobile Storage
  • Cards & Readers
  • USB Flash
  • SSD
  • MP3 Players
  • Extreme Team
  • Stories
  • Where to Buy
 
  • Mobile Storage
    • Ultra Dual Drive USB Type-C | SanDisk
    • iXpand Flash Drive for iPhone and iPad | SanDisk
      • iXpand Flash Drive | SanDisk
    • Ultra Dual USB Drive 3.0 | SanDisk
    • Connect Wireless Stick | SanDisk
    • Ultra USB Type-C Flash Drive | SanDisk
    • Ultra Dual Drive m3.0 | SanDisk
    • iXpand Base for iPhone | SanDisk
  • Cards & Readers
    • SD Cards
      • ExtremePro microSD
      • Extreme PRO SDHC/SDXC UHS-I Memory Card | SanDisk
      • Extreme PLUS SDHC/SDXC UHS-I Memory Card | SanDisk
      • Extreme SDHC/SDXC UHS-I Memory Card | SanDisk
      • Ultra PLUS SDHC/SDXC Memory Card | SanDisk
      • Ultra SDHC/SDXC Memory Card 80MB/s read speed | SanDisk
      • SDHC/SDXC Memory Card | SanDisk
      • Extreme SDHC/SDXC UHS-I Memory Card | SanDisk
    • microSD Cards | SanDisk
      • Extreme microSD Card | SanDisk
      • Extreme microSD for Action Cameras | SanDisk
      • microSD Card | SanDisk
      • microSD High Endurance Video Monitoring Card | SanDisk
      • Ultra microSD UHS-I Card | SanDisk
      • Extreme PRO microSDXC UHS-II Card | SanDisk
      • SanDisk Ultra Plus microSD UHS-I Card | SanDisk
      • SanDisk Ultra microSD UHS-I CARD | SanDisk
      • Extreme microSDXC | SanDisk
      • SanDisk Extreme PRO microSD A2 Card
      • Extreme PLUS microSD A2 Card | SanDisk
      • Extreme microSD A2 Card | SanDisk
    • Compact Flash | SanDisk
      • Extreme PRO CompactFlash Memory Card | SanDisk
      • Extreme CompactFlash Memory Card | SanDisk
      • Ultra CompactFlash Memory Card | SanDisk
    • CFast | SanDisk
      • Extreme PRO CFast 2D Memory Card | SanDisk
    • Memory Card Readers | SanDisk
      • Extreme PRO CFast 2.0 Reader/Writer | SanDisk
      • ImageMate All-in-One USB 3.0 Reader | SanDisk
      • MobileMate Duo Adapter and Reader | SanDisk
      • MobileMate USB Reader | SanDisk
      • Extreme PRO SD UHS-II Card Reader/Writer | SanDisk
      • Extreme PRO SD UHS-II Card USB-C Reader/Writer | SanDisk
      • ImageMate Pro USB 3.1 Reader | SanDisk
      • MobileMate USB 3.0 Reader | SanDisk
  • USB Flash
    • SanDisk Extreme Go USB 3.1 Flash Drive
    • SanDisk Extreme PRO USB 3.1 Solid State Flash Drive
    • Cruzer Dial USB Flash Drive
    • SanDisk Ultra Flair USB 3.0 Flash Drive
    • SanDisk Ultra USB 3.0 Flash Drive
    • SanDisk Ultra Fit USB 3.0 Flash Drive
    • Cruzer Force USB Flash Drive | SanDisk
    • Cruzer Glide USB Flash Drive
    • Cruzer Orbit USB Flash Drive
    • Cruzer U USB Flash Drive
    • Cruzer Blade USB Flash Drive
    • Cruzer Fit USB Flash Drive
    • SanDisk Ultra Fit USB 3.1 Flash Drive
    • SanDisk® Cruzer Spark™ USB 2.0 Flash Drive
  • SSD
    • SanDisk Extreme 900 Portable SSD
    • SanDisk SSD Plus
    • SanDisk SSD Notebook Upgrade Tool Kit
    • SanDisk Ultra 3D SSD
    • Ultra 3D SSD Redirect
    • SanDisk Extreme Portable SSD - External Solid State Drive | SanDisk®
    • SanDisk Extreme PRO M.2 NVMe 3D SSD
  • MP3 Players
    • Clip Sport Go MP3 Player | SanDisk
    • Clip Sport MP3 Player | SanDisk
    • Clip Jam MP3 Player | SanDisk
    • Clip Sport Plus MP3 Player | SanDisk
  • Extreme Team
    • Steve McCurry
    • Akito Mizutani
    • Walter Iooss
    • Elizabeth Kreutz
    • Tom Bol
    • Lucas Gilman
    • Marcelo Maragni
    • Jeff Lewis
    • Corey Rich
    • Christian Pondella
    • Caio Guatelli
    • Terrell Lloyd
    • Michael Grecco
    • Akash Das
    • Kaustav Saikia
    • Amy Tierney
    • Alex Liu
    • Scott A. Woodward
    • Steve Simon
    • Kike Calvo
    • C.S. Ling
    • Peter Eastway
    • Cliff Mautner
    • Bambi Cantrell
    • Bob and Dawn Davis
    • Zach & Jody Gray
    • Marcus Bell
    • Sam Nicholson
    • Richard Finn Gregory
    • Vincent Laforet
    • Sebastien Devaud
    • Paolo Baccolo
    • Phil Coates
    • David Newton
    • Daniel Fox
    • Fred Pompermayer
    • Christian Nørgaard
    • Kirill Umrikhin
    • Matthew Jordan Smith
    • Richard Walch
    • Marcel Laemmerhirt
    • Dom Daher
    • Joao Carlos
    • Claudia Goetzelmann
    • Patrick Bellair
    • Wendell Phillips
    • Tyler Stableford
    • Jonathan & Angela Scott
    • Ellen Anon
    • Daisy Gilardini
    • Georg Tappeiner
    • George Karbus
    • Renan Ozturk
    • Lars Schwellnus
    • Tim Laman
    • Sean Scott
    • Nick Didlick
    • Dave Black
  • Stories
  • Where to Buy

Press Releases

TWENTIETH CENTURY FOX HOME ENTERTAINMENT, WARNER BROS. HOME ENTERTAINMENT GROUP, SANDISK AND WESTERN DIGITAL® TO ADVANCE DIGITAL OWNERSHIP OF HIGH DEFINITION MOVIES

Feb 28, 2012

"Project Phenix" (working title) will Enable Consumers to Buy, Store and Playback HD Versions of Movies and TV Shows at Home or On-the-Go, Easily and Seamlessly

Burbank and Los Angeles, Calif., February 28, 2012 - Twentieth Century Fox Home Entertainment, Warner Bros. Home Entertainment Group, SanDisk (Nasdaq: SNDK), and Western Digital (NYSE: WDC) today revealed "Project Phenix" (working title), an initiative that will give consumers an easier and faster way to organize, store and move their high definition digital movies and TV shows - including new releases in up to full 1080p quality - across multiple devices. In addition to local storage, the content will also be backed up via the UltraViolet industry standard as well as other cloud-based services.

The project is being developed by the newly formed Secure Content Storage Association (SCSA). Established as an LLC, this coalition will create and license solutions that secure high definition and other premium copyright-protected content on local and portable hard drives, and flash memory products such as USB flash drives, SD™ cards and solid state disk drives (SSDs). Once content is downloaded to a hard drive or flash memory product, it could then be accessed, online or offline, on any SCSA-enabled device such as a connected TV, laptop, Blu-ray™ player, tablet, mobile phone or game console. The optimized content will be made easily available for purchase via digital download, digital files bundled with physical media, kiosks in retail stores, or other means of secure digital delivery.

"Developing solutions that will allow consumers to easily access and store true HD digital content is a critical component supporting digital media and entertainment consumption," said Darcy Antonellis, President, Warner Bros. Technical Operations. "Through the SCSA, we will accelerate the development of products that will make it easy for the consumer to download, store and playback their high definition digital movies and TV shows, in full 1080p, on any SCSA-optimized device at home and on the go."

"The vision for this new product is to store, play and back up in the cloud personal and professional content," said Mike Dunn, President, Twentieth Century Fox Home Entertainment. "The device renders content up to 10 times faster than over-the-top internet. We see Project Phenix as a key component of the emerging digital ecosystem."

The SCSA's solutions will be designed to work with the industry-backed UltraViolet (UV) ecosystem and aimed to complement other next-generation high definition content protection technologies already in the market such as Intel® Insider™. The SCSA expects to make its solutions widely available for license this year.

"The SCSA will provide consumers with a digital solution for movies and TV shows that is as simple to use as DVD and Blu-ray discs," said Bert Hesselink, CTO of Western Digital Branded Products. "The SCSA solution will allow the consumer to store high definition purchased content, including copies of certain DVD content, in a secure, consumer-owned digital home library on a hard drive, along with their personal photos, music, and videos. Digital library content can be easily viewed inside the home on a TV, PC or tablet, or when owners are on the move with a portable library copy, providing mobile viewing even when a reliable Internet connection is not available, such as a plane, car, train or remote location."

"Consumers around the world will finally be able to enjoy locally stored premium Hollywood content in up to 1080p quality anywhere they desire on a broad range of electronic devices," said Sumit Sadana, senior vice president and chief strategy officer at SanDisk. "With the involvement of major Hollywood studios and leaders in the HDD and Flash memory industries, the SCSA alliance's openly licensable security standard holds the promise of fostering new device capabilities, new business models and ultimately improved value for consumers. SanDisk is very pleased to participate in this ground breaking alliance."

Companies interested in learning more about the SCSA can contact: INQUIRIES@SCSALLC.COM.

SD is a trademark of SD-3C, LLC. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holders.

This press release contains forward-looking statements, including statements relating to expected SCSA technology solutions, expected benefits to consumers and expected availability dates. These forward-looking statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including delays in the development and introduction of new technologies and products, the introduction of competing technologies, the new technologies and products may not work with current or new technologies or perform as expected, the impact of continued uncertainty and volatility in global economic conditions; and other risks and uncertainties listed in the aforementioned companies' recent SEC filings. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof.

Media Contacts:
Lee Garvin Flanagin James Finn
SanDisk Corporation
408 801 2463
Email:lee.flanagin@sandisk.com
Twentieth Century Fox Home Entertainment
310 369 2940
Email: James.finn@fox.com
   
Peter Binazeski Steven Johansson
Warner Bros. Home Entertainment Group
818 977 5701
Email:peter.binazeski@warnerbros.com
Western Digital
949 672 9940
Email: steven.johansson@wdc.com

MEDIA CONTACTS

SanDisk Press Contact

press@sandisk.com

ENGLISH

QUICK LINKS

  • COMPANY
  • NEWSROOM
  • CAREERS
  • PARTNERS
  • EVENTS
  • INVESTOR RELATIONS
  • WESTERN DIGITAL CAPITAL

SANDISK RETAIL SUPPORT

  • QUICK ASSIST
  • ASK A QUESTION
  • CHAT WITH EXPERTS
  • REGISTER YOUR PRODUCT
  • RMA REQUEST
  • CHECK RMA STATUS
  • FORUMS
  • RETAIL PRODUCT WARRANTY

WESTERN DIGITAL BLOG

Post Thumbnail

{{getFormattedDate(feed.publishedDate) | date:''}} | by {{feed.author}}

{{feed.title}}

PRIVACY  |  LEGAL  |  COOKIE & INTERNET ADVERTISING  |  TRADEMARK  |  TERMS OF SALE  |  IMPRINT  |  

© 2019 Western Digital Corporation or its affiliates. All rights reserved.